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Research papers

Experiments in merging surveys (French)

When the results of two surveys based on various samples are to be used simultaneously, a merged file will be generated by grouping individuals from both origins, according to certain criteria. If the explained variables (behavioural), special to...

Catalogue: ESOMAR Congress 1968
Author: Jean-François Boss
June 15, 1968
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Citation

Boss, J. (1968a, June 15). Experiments in merging surveys (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/experiments-in-merging-surveys-french-


Research papers

Market research in the 1970's (French)

I believe that we should look at market research as an instrument whose future depends above all on the development of its main area of application, which is marketing. What can help us look at the future of market research is in my opinion a...

Catalogue: ESOMAR Congress 1968
Author: Jean Michel Agostini
June 15, 1968
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Citation

Agostini, J. M. (1968a, June 15). Market research in the 1970's (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/market-research-in-the-1970-s-french-


Research papers

Trends in buying habits in relation to the planned dispersion of shopping centres (French)

The aim of the survey we are about to describe, was to assess the present situation with regard to the buying habits adopted by families resident in the Greater Paris area and to outline likely future developments in this field. We shall deal with...

Catalogue: ESOMAR/WAPOR Congress 1967
Authors: A. Desjonqueres, R. Jeanteur
August 1, 1967
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Citation

Desjonqueres and Jeanteur (1967a, August 01). Trends in buying habits in relation to the planned dispersion of shopping centres (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/trends-in-buying-habits-in-relation-to-the-planned-dispersion-of-shopping-centres-french-


Research papers

The choice of media (French)

In Section One of this article, entitled "The context of the advertising campaign" we shall show how advertising decisions form part of a series of decisions which may be set forth in the form of a "decision tree", which will make it possible to...

Catalogue: ESOMAR/WAPOR Congress 1967
Authors: Marcel Marc, Patrice Bertier
August 1, 1967
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Citation

Marc and Bertier (1967a, August 01). The choice of media (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-choice-of-media-french-


Research papers

Human relationships in organized holidays (French)

The travel Agency who entrusted the OFFICE TECHNIQUE DE LA VENTE with the study has met with a considerable increase of sales in the last few years. Therefore the Agency is obliged to study permanently the range of organised holidays to be proposed...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Pierre Ouvrard
August 1, 1967
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Citation

Ouvrard, P. (1967a, August 01). Human relationships in organized holidays (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/human-relationships-in-organized-holidays-french-


Research papers

Motivational rivalries and corporate compartmentation (French)

Coherence between strategy and policies. Psycho-sociological studies to be undertaken and methods to be applied for diagnostic purposes. Study of bases of corporate communications, and communications barriers. Personnel motivations and corporate...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Guy Serraf
August 1, 1967
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Citation

Serraf, G. (1967a, August 01). Motivational rivalries and corporate compartmentation (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/motivational-rivalries-and-corporate-compartmentation-french-


Research papers

The scope and limitations of forecasting for industrial products (French)

In order to arrive at statistical forecasts of the future growth of markets it is necessary to use statistical and econometric methods which are regarded in many quarters as being worlds apart from the conventional (and often qualitative) methods...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Louise Perruche
August 1, 1967
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Citation

Perruche, L. (1967a, August 01). The scope and limitations of forecasting for industrial products (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-scope-and-limitations-of-forecasting-for-industrial-products-french-


Research papers

The SCAL model (French)

This paper will consist of two parts: In the first, I shall describe the SCAL model briefly, confining myself to the chief aspects which are necessary in order to show the value of a detailed knowledge of readership behaviour. The second and in fact...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: M. Chariot
August 1, 1967
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Citation

Chariot, M. (1967a, August 01). The SCAL model (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-scal-model-french-


Research papers

Research and launching of new activities (French)

The future of any industrial firm depends mainly on its development policy. This includes finding new products or fields of activity, developing them and then introducing them on the market. Research into new products and their subsequent marketing...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Pierre Buffet
August 1, 1967
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Citation

Buffet, P. (1967a, August 01). Research and launching of new activities (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-and-launching-of-new-activities-french-